In recent years, Blackberry has started targeting the consumer group. Over the last couple of years, Apple has become a cult-brand, thanking its life, iTunes, QuickTime and iMaclines.
These high-income users would also value flexibility more than the lower income groups who would opt for cheaper means of accessing services offered by the Blackberry and other smartphones.
Just like the iPhone, it is also widely used by the entrepreneurs and businessmen. It is actually the opposite of a general market mix since it narrows the market mix to the specific targets.
In terms of individual customers, Blackberry are targeted to relatively higher income segments that Segmentation of blackberry afford to pay premium rates imposed by carriers to support various blackberry services.
The smartphones should target markets that are industrializing since most of them will need the access to email and the PDA capability as well as document manipulation. Go to part six. Market segmentation iPhone and blackberry market segmentation According to the Business Directorymarket segmentation is the process of defining and subdividing a vast market that is mostly homogeneous into segments that possess similarities in needs, demands, wants as well as characteristics.
These are some of the similar factors that both blackberry and iPhone must consider while undertaking the market segmentation. Taking into account the possibilities above that they present to the users, the market segmentation is quite similar.
Instead of focusing on market communications that provide functional informational about its devices, the entity could embark on aspects such as sponsorship of events that aim to enhance its brand identity.
The changing target market for blackberry implies that the entity must change its market communications approach to compete effectively. For instance, corporate would require a platform that offers security of data, a platform that protects against disclosure of business secrets to unauthorized individuals.
It has a way of combining a lot of the things that would matter to a person on the move like the emails, texting, calls, music, camera, games, maps access capability, organizer as well as applications Tech Target, The iPhone and the blackberry should also seek to develop market segmentation that takes into account the specific target and should take care of the following in the market segmentation; the market segment should be measurable, it must be accessible by distribution channels and communication, the market segment should be different from other phones in the response to a marketing mixthe segment should be durable and must as well be substantial enough to be profitable to the company.
The needs of such customers differ from those of the ordinary consumers. Apple is seen as a big corporation with a huge startup, with a corporate culture that is geared toward engineering and is known to minimize as much as possible the bureaucracies as well as taking absolutely good care for its employees.
This is due to the fact that the population here is highly mobile trying to coordinate a lot of business deals outside their work stations.
Geographic segmentation; this is a segmentation that can work well with the two smart phones. The purpose of the segmentation is to help match the products to the expectations of the targeted clients.
These features are; support for remote administration, encryption of message, possibility of push email or mail forwarding, inbuilt personal digital assistant, document management, multimedia support including the web browsing capability, text messaging and photo forwarding.
Such executives are likely to be within the age bracket. Dvorak, Vranica and Ante note of such increasing consumer-composition of RIM market as opposed to business customers. In the long-run, Apple aims are to be on the top of the market, becoming the number one leader.
The healthcare reform in the U. It is also a smartphone that has software which gives the possibility of access to various communication services as well as data usage. Such concerns would for instance limit their evaluation of alternative new products whose security features lack sufficient evaluation in the market.
Such an age bracket represents individuals who have completed their tertiary education and have not yet retired from employment. The smartphones should also target markets whose population is growing in density as it is easy to penetrate such….BlackBerry Consumer Preferences and Segmentation 1.
Reclaiming the Smart Phone Market M. Brent Eason Ben Furr Carrie Martinelli Adam Scott. Essays - largest database of quality sample essays and research papers on Segmentation Of Blackberry.
BlackBerry has been saying quite a lot about its forthcoming square smartphone called the Passport, but has been more circumspect about the other smartphones in its pipeline. According to a leaked. Geographic Segmentation For Blackberry. Group Analysis 3: Competitive Effects of Strategic Change Impacts on Appropriability and Sustainability of BlackBerry's Position The precise nature of the Lenovo-BlackBerry M&A (see appendix for description) will determine whether this integration will lead to great benefits that outweigh the additional costs and risks.
Market segmentation iPhone and blackberry market segmentation According to the Business Directory (), market segmentation is the process of defining and subdividing a vast market that is mostly homogeneous into segments that possess similarities in needs.
Target Market and Segmentation for Blackberry Blackberry’s target market is the corporate customer and business people (Dvorak, Vranica & Ante, ).
The needs of such customers differ from those of the ordinary consumers.Download